You have a successful or reasonably successful online product that’s listed on several ecommerce sites such as: Amazon, Flipkart, Meesho, Myntra and others. Throughout the year, your brand does reasonably well across most platforms. However, it’s the pre-festive sales season in India that roughly begins in August with Raksha Bandhan and Janmashtami where you might end up feeling stumped.
It’s a time when your product is suddenly in high demand and labour availability is a challenge. We have put together some powerful festive season sales strategies for your ecommerce brand.
So let’s suppose you are a garment re-seller in Surat, and mid-July onwards your WhatsApp for Business is pinging off the hook with orders from all India. Your regular monthly sales, which ranges from 50-150 pcs per month, has now skyrocketed to 200 daily orders. How do you cope?
As you are not a corporation, and nor do you want to end up with high overheads, what can be done to scale your business for the festive season, in a manner that it can be unscaled back to business as usual.
Let’s explore some effective ways in which you can garner the highest sales for your ecommerce business.
Optimize Your Product Pages to Attract High Traffic
- Search Engine Optimization (SEO): Implement festive-related keywords like “Diwali sale” into your content, product descriptions, and meta tags to improve your product’s visibility on all eCommerce platforms.
Create Compelling Festive Sales Offers and Discounts
- Exclusive Festive Discounts: Offer special discounts, bundles, and deals specific to the festive season, such as a “Diwali Sale” to attract shoppers.
- Limited-Time Offers: Create a sense of urgency with time-sensitive deals or flash sales to encourage quick purchases.
Invest in Strategic Marketing Campaigns
- Social Media Campaigns: Leverage platforms like Instagram and Facebook with festive-themed posts and ads to drive traffic to your eCommerce store.
- Email Marketing: Send personalized email campaigns with special offers, countdowns, and exclusive previews to your subscriber list.
- Influencer Marketing: Collaborate with influencers to promote your festive sale, reaching a broader audience.
Streamline Logistics and Inventory Management
- Stock Management: Ensure your inventory is well-stocked, especially for high-demand items, to avoid stockouts during peak sales.
- Efficient Delivery: Partner with reliable logistics providers to guarantee fast and timely deliveries, even during the festive rush.
- Return Management: Simplify the returns process to build trust and encourage purchases.
Prepare for High Conversion Rates
Abandoned Cart Recovery: Implement abandoned cart recovery strategies, like sending reminder emails with discount codes, to convert potential lost sales.
Focus on Customer Support
- 24/7 Support: Provide round-the-clock customer support via live chat, email, or phone to assist shoppers, particularly during peak hours.
- Festive FAQs: Update your FAQ section to address common festive-related queries, such as shipping times and return policies during the sale period.
Build Hype Pre-Sale
- Teaser Campaigns: Generate excitement before the sale begins with teaser campaigns, sneak peeks of discounts, and exclusive offers for early subscribers.
- Loyalty Programs: Reward loyal customers with early access to sales, additional discounts, or special promotions.
Post-Sale Engagement
- Follow-Up Communication: Send thank-you emails or follow-up surveys to engage customers post-purchase and gather feedback.
- Upselling and Cross-Selling: Suggest complementary products or offer discounts on future purchases to encourage repeat business.
CONCLUSION
So whether you are a manufacturer, reseller or a handicraft artist, these tips are bound to create a lasting impact on your customers, making it easier to find your product, raise awareness about your product or brand and consequently increase the order flow.
Utilizing trending keywords in your product page descriptions is an understated, yet effective way to improve the searchability and ranking of your product on the platform’s search results pages.
Sending pre-festive season emailers to your existing customer base with a time-sensitive deal or flash sale is a great way to drive traffic to your product listing.
By preparing for the festive season order rush, through strategic inventory placement across warehouses in India with partners such as ALFA, you can reduce delivery timelines and meet the stringent daily order SKUs required by eCommerce platforms.
Having a customer support helpline will also go a long way in building trust with your end-customers, who will feel empowered and heard in case of a mix-up or delayed delivery.
The creation of pre-sales hype through trusted influencers who can use and review your product for their audience coupled with a festive-season discount is a sure-shot way to boost your sales.
Often when customers are about to make a purchase, they might get distracted by an urgent phone call or meeting. Ensure you have access to user analytics that enable you to remind these customers of their products lying in the cart. Offer an additional discount of 5% to compel customers to make the purchase.
Post sale engagement might seem like an extra step with low rewards, however, you might be surprised at the response it is known to garner. Sending thank you messages with a CTA to browse through your new collection, or offering a loyalty discount can go a long way in creating an impression on your customers.
Using all, or a combination of the above-mentioned tips, you will be able to effortlessly handle the festive season order rush like a pro!
We hope you found this content informative and useful. To share your feedback, write to us at: hello@goalfa.in
