ALFA Fund is brought to you by ALFA Fulfillment Private Limited, a wholly owned subsidiary of Apollo Supply Chain Limited.

ALFA Fund will invest INR 25 lakhs in a promising D2C brand in exchange for equity in the chosen brand.

ALFA Fund will be the winning brand’s exclusive warehousing and end to end D2C fulfillment partner.

ALFA Fund will guide the brand on expanding its presence in the Indian market through strategic placement of products near high-demand areas.

All D2C brands with a minimum order volume of 2500 orders and above are eligible to apply.

Below are steps to follow:

• ⁠Follow us on Instagramand Linkedin
• As a founder, post a 60-90s video on Instagram introducing yourself and your brand. Tag us @goalfa.in and use the hashtag #ALFAFund in your caption.
• Fill out the form on this page and you’re all set!

Our team will contact you for the next steps.

At ALFA Fund, we believe in your brand. Whether you are working solo or with a team, you are eligible to apply!

Alfa Fund is a sector agnostic scheme, which means that startups from any sector can apply for the scheme. However, preference would be given to startups receiving and delivering 2500 orders per month!

The application submission is completely online, and no physical submission of documents is required.

There are no application fees for the scheme. Even after the selection of a startup by an incubator for assistance under this scheme, the startup shall not be charged any fees. The incubator or any of its staff members shall not charge any fee in cash or in kind from applicants or beneficiaries under the scheme for any process of selection, disbursement, incubation, or monitoring.

Yes! You most certainly can.

It can take anywhere from 15 – 60 business days for the ALFA Team to process your application and confirm the status of your funding.